{"id":4498,"date":"2023-01-04T10:36:10","date_gmt":"2023-01-04T10:36:10","guid":{"rendered":"https:\/\/www.jpkarsenty.com\/?p=4498"},"modified":"2023-01-04T10:36:11","modified_gmt":"2023-01-04T10:36:11","slug":"the-reproduction-of-a-dark-central-horizontal-line-on-a-cheese-constitutes-an-infringement-of-the-morbier-pdo-for-a-cheese-that-does-not-have-this-designation","status":"publish","type":"post","link":"https:\/\/www.jpkarsenty.com\/en\/the-reproduction-of-a-dark-central-horizontal-line-on-a-cheese-constitutes-an-infringement-of-the-morbier-pdo-for-a-cheese-that-does-not-have-this-designation\/","title":{"rendered":"The reproduction of a dark central horizontal line on a cheese constitutes an infringement of the “Morbier” PDO for a cheese that does not have this designation"},"content":{"rendered":"\n

Paris Court of Appeal, November 18th,<\/sup> 2022, RG n\u00b021\/16539<\/em><\/p>\n\n\n\n

The recent decision of the Paris Court of Appeal concludes the long legal saga concerning the \u201cMorbier<\/em>\u201d PDO.<\/p>\n\n\n\n

In this case, the \u201cSyndicat interprofessionnel de d\u00e9fense du fromage Morbier\u201d accused the \u201cSoci\u00e9t\u00e9 Fromag\u00e8re du Livradois\u201d of infringing the “Morbier” <\/em>PDO and of committing acts of unfair and parasitic competition by marketing, under the name “Montboissier”, <\/em>a cheese with the visual appearance of the product covered by this PDO, but not benefiting from it, by the presence of a dark line dividing the cheese horizontally.<\/p>\n\n\n

\n
\"\"
The Morbier PDO<\/figcaption><\/figure>\n<\/div>\n\n
\n
\"\"
The Montboissier<\/figcaption><\/figure>\n<\/div>\n\n\n

The CJEU issued a ruling (CJEU, December 17th<\/sup>, 2020, C-490\/19), in which it noted that the protection of PDOs should no longer be understood as relating solely to the name, but that it can also relate to the appearance of the product, when it is particularly distinctive, which can mislead the consumer as to the true origin of the product.<\/p>\n\n\n\n

The Court of Cassation (Cass. Com, April 14th<\/sup>, 2021, n\u00b017-25.822) followed the lessons of this decision, by censuring a decision of the Court of Appeal in which it was argued that the PDO regulation did not aim at protecting the appearance of a product or its characteristics described in the specifications.<\/p>\n\n\n\n

In the referral decision rendered on November 18th<\/sup>, the Court of Appeal had only to follow the rules laid down by the supreme courts.<\/p>\n\n\n\n

Based on consumer surveys, the Court estimated that the public in the presence of \u201cMontboissier\u201d<\/em> will have in mind, as a “reference image”, <\/em>the cheese of the \u201cMorbier<\/em>\u201d PDO.<\/p>\n\n\n\n

It therefore considered that the dark central horizontal line constituted a reference characteristic of the \u201cMorbier\u201d<\/em> PDO, and that the use of this distinctive characteristic, combined with the use of the shape and appearance of the PDO, constituted an infringement of the \u201cMorbier<\/em>\u201d name.<\/p>\n\n\n\n

Therefore, the use of the appearance of a product protected by a PDO could now be considered wrongful.<\/p>\n","protected":false},"excerpt":{"rendered":"

Paris Court of Appeal, November 18th, 2022, RG n\u00b021\/16539 The recent decision of the Paris Court of Appeal concludes the long legal saga concerning the \u201cMorbier\u201d PDO. In this case, the \u201cSyndicat interprofessionnel de d\u00e9fense du fromage Morbier\u201d accused the \u201cSoci\u00e9t\u00e9 Fromag\u00e8re du Livradois\u201d of infringing the “Morbier” PDO and of committing acts of unfair […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-4498","post","type-post","status-publish","format-standard","hentry","category-veille-juridique"],"acf":[],"yoast_head":"\nThe reproduction of a dark central horizontal line on a cheese constitutes an infringement of the "Morbier" PDO for a cheese that does not have this designation - JP Karsenty<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jpkarsenty.com\/en\/the-reproduction-of-a-dark-central-horizontal-line-on-a-cheese-constitutes-an-infringement-of-the-morbier-pdo-for-a-cheese-that-does-not-have-this-designation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The reproduction of a dark central horizontal line on a cheese constitutes an infringement of the "Morbier" PDO for a cheese that does not have this designation - JP Karsenty\" \/>\n<meta property=\"og:description\" content=\"Paris Court of Appeal, November 18th, 2022, RG n\u00b021\/16539 The recent decision of the Paris Court of Appeal concludes the long legal saga concerning the \u201cMorbier\u201d PDO. 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