Release of the book #GDPR and Marketing : from constraint to opportunity, of which Jean-Philippe ARROYO is co-author

Jean-Philippe ARROYO is co-author with Sylvie BRUNET and Roselyne SAGE of the book “#GDPR and Marketing : from constraint to opportunity”, which is the first book that offers operational practices and a thinking framework for a post GDPR marketing.

The book targets the professionals of Customer Relationships Management (CRM), of online or offline sales, the marketing professors and students looking for advice to operationally master the compliance.

The articles of the GDPR are explained with a practical view: is the collect of consent the only possible way? How to adapt the prospect templates? What about the actions with the data processors? What to do if the CRM is located outside the EU?

The manual is supplemented with templates, check lists, references to the news.

This book can be ordered on the website of the Publisher E-theque accessible through the following link : https://www.e-theque.com/tous-nos-ouvrages/28-rgpd-et-marketing-de-la-contrainte-a-lopportunite.html