Business Law

Advertising law

The advertising has been substantially changed in recent years, both by new European and French legislation and by new practices or by the development of new media (Internet, social networks) and new players (influencers).

Thanks to its strong presence in litigation involving major advertisers, the firm has contributed to case law in the field of comparative advertising, misleading and deceptive advertising.

JP Karsenty is also regularly involved in the validation of its clients' advertising or labeling projects, ensuring their compliance with specific regulations and European and national case law.

The firm also acts in tarnishing actions and takes part, for its clients, in the drafting and negotiation of contracts with advertising agencies.

The firm also assists its clients in the implementation of games, contests, and promotional operations.

Also, the firm has developed a specific expertise in the wine sector with the application of the French “Evin” Regulation.

Legal works in this area

Pre-litigation – Litigation

  • Litigation in cases of misleading and deceptive advertising
  • Comparative Advertising Litigations;

Consulting – contractual

  • Review of advertising projects: compliance analysis;
  • Drafting of advertising agencies and space purchase contracts;
  • Liability of digital actors.

Track records

  • Legal advice on the establishment of relationships between an advertiser and influencers (nature of contractual relationships, intellectual property topics, etc.);
  • Support for advertisers in setting up advertising campaigns and labelling ;
  • Litigation on comparative advertising in the retail sector;
  • Legal opinion on the application of the Sapin I rules.
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